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marketing to the gay community - Boost Profits by Marketing to the Gay Community


Community Marketing & Insights (CMI) is the world’s leading LGBTQ market research firm. For more than 25 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community. Be sensitive to lesbian, gay, bisexual and transgender stereotypes and avoid positioning LGBTQ people as a perceived threat for humor Advertising often stereotypes, but beware of over-simplifying. An unbalanced depiction of extremely effeminate gay men or extremely masculine women are old ideas that alienate many. Do good market research.

If you have found this blog post then it means we have at least one thing in common; you are looking into marketing to the lesbian, gay, bisexual and transgender (LGBT) community and I am the one who can help teach you what you need to know.. This blog contains all sorts of information on the LGBT community but what I am most passionate about is teaching others how to go about reaching the. For example, the Gay and Lesbian Alliance Against Defamation in the United States and Stonewall in the UK work with the media to help portray fair and accurate images of the gay community. [citation needed] As companies are advertising more and more to the gay community, LGBT activists are using ad slogans to promote gay community views.

Jun 22, 2015 · She explained that the LGBT community is one that crosses all other diversities and each individual requires a personalized approach. Similar to the Hispanic community, that is far more complex than marketers realize; sexuality falls on a spectrum and is seen across socio-economic level, gender, ethnicity and religion. Be inclusive.Author: Cesar M. Melgoza. LGBT marketing is the act of marketing to LGBT (lesbian, gay, bisexual, transgender) customers, either with dedicated ads or general ads, or through sponsorships of LGBT organizations and events, or through the targeted use of any other element of the marketing mix.. The LGBT market comprises a group of customers who buy goods and services from a broad range of companies across industry.